Mod_Mod
fall 2006

A project of creating visual systems we were suppose to create a campaign for whatever we wanted and design their website. I created Mod_Mod, whose summary you can read on the right. Inspired by information labels on medicine, I created a system that embraced a mundane esthetic and made it something new. The label’s format is something that we are already familiar with, but by simplifying it and adjusting its’ scale it’s message is something new and different.