Paper Mojo
fall 2007

A short-term project to create I new identity system for a pre-existing company. Paper Mojo specializes in selling fine paper and craft supplies solely online. Using the idea that paper comes from trees, I took the ‘p’ in ‘Paper Mojo’ and incorporated into the form of a leaf. The logo can be repeated to create patterns for Paper Mojo packaging, and also creates a simple and elegant letterhead and envelope. I also designed appropriate promotional materials including a wooden paperweight and t-shirt designs. One of the t-shirts show how the logo can be displayed nicely over patterned paper.